Azah, a premium organic hygiene startup for women comes from New Delhi. It recently raised $200,000 in a seed round. Funding came from a group of individual investors.
New Delhi: India has been struggling for long now to provide sanitary napkins and feminine hygiene to each and every woman. So much so, that the word Periods is considered taboo. But Shashwat Diesh and Aqib Mohammed became the real padmen of India.
The Gurugram-based firm raised $200,000 in a seed funding round from angel investors.
We are looking to achieve 10 times growth with respect to order volumes within 12 months
-Shashwat Diesh (Co-founder)
Azah (n.) Loved One
Trying to remove the taboo associated with periods, the co-founders came up with the name: Azah, meaning loved one. Azah produces organic cotton sanitary pads that protect women from itchiness and rashes. This product has already got the US Food and Drug Approval.
Four investors put in capital, of which two are High Net-worth Individuals. The company will use the funds to drive it’s Research and Development. It’ll also optimize the supply chain and improve the customer experience through its platform.
In the past 5 months, the company has started selling its products in 1800+ pincodes and reports to have sold 2 lacs nos.
In a country like India, there is a need for more innovative and premium-quality products. The sector requires high-quality products, given the growing disposable incomes and increased menstrual hygiene awareness among Indian women.
The market’s potential, in India itself, is huge and we also envision expanding globally over time.
-Aqib Mohammed (Co-founder)
Shahshwat Diesh was earlier working with ride-hailing firm Ola and e-commerce company Snapdeal. Whereas, Aqib Mohammed is an IIT graduate and has worked for IT companies like Effy and Mobiport Inc.