Ticketing platform BookMyShow has invested an undisclosed amount in AtomX. This move is in a bid to help enable offline digital payments. BookMyShow largely benefits from the integration of the payment platform’s NFC technology based cards and wristbands. The Pune-based firm receives the benefit of funds to expand and bolster its business.
Bengaluru: When it is all a click away, why would one go stand in long queues to get passes for an event? Which is why booking tickets these days has become synonymous to BookMyShow. Founded in 1998, BookMyShow is an online ticketing and events platform. With the firm tapping into the Indian youth’s mindset and growing with the changing technology, it has developed quite a user base for itself.
BookMyShow goes Atomic with AtomX
To cater to its wide user base, the booking platform has made a strategic investment in AtomX. The Pune-based firm handles online transactions with the help of Near Field Communication (NFC) technology. A revolution in itself, the firm regularly partners with event managers and festival organizers to help them enhance their customer experience.
The ticketing platform would now be able to provide customers an enhanced cashless experience for its on-ground events. This investment will let BookMyShow seamlessly enable AtomX’s cashless payments platform and solutions. These solutions can be enabled on NFC cards, wristbands, and keychains. In turn, consumers can use these for digital payments at music festivals, food fests, sporting events, etc.
We are looking to unify both online and offline payments. Enable live entertainment events to accept contactless bank-issued cards beyond our close loop tags which offer users multiple options to tap and pay at all our live events.
– Abhilash Gowdara, Founder and CEO, AtomX
Following this deal, BookMyShow’s Anil Makhija will also join the Board of Directors at AtomX. The partnership could be instrumental for both parties involved. BookMyShow would get the huge benefit of introducing large-scale innovation in the ticketing arena. On the other hand, the payment platform gets the required funds for expansion and invention.
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Going by this, BookMyShow and AtomX definitely are a partnership to look out for!