Launched in 2011, BigBasket.com is India’s largest online supermarket. The platform allows easy way of browsing and shopping of groceries.
The effective utilization of its supply chain network,private label and micro delivery allows the brand to generate a differentiating factor for itself.
Also, in Indian context the retail industry is growing at a CAGR of about 10%. But e-grocery segment contributes only 0.1%. However the pace of recent developments accounts the market size to reach to USD 10 billion in next four years.
The immense competition from startups like ZopNow, Aaram-Shop, and Farm2Kitchen made BigBasket team to look for unique schemes. Back in 2014 there also existed multiple local players who posed a great threat.
BigBasket’s product portfolio of more than 12,000 products and over 1,000 brands made the difference.
The Company thus currently operates from Bengaluru, Mumbai and Hyderabad. The Company has also recently closed a funding round of $150 million.
The major investors were Mirae Asset Global Investments, CDC Group, and Alibaba. The round brought the Company’s valuation to $1.2 billion.
The shares of the major investors is however $50 million, $59.9 million, and $40 million.The Company’s follows the three pillars model Exceptional Customer Focus. It allows the team to eradicate the hurdles of marketplace model.
The round allows BigBasket team to aggressively venture into new cities and explore new means of positioning.
The team can also pose as a serious threat against the new upcomings like Amazon, Flipkart, and Grofers. They allow offerings to customers through high repeat and habit-forminng nature of business.
Earlier the Company closed a deal of $200 million in February 2018 by Alibaba Group. The group in a way holds 24% stake in the Company.
The Company has also introduced new offerings like beauty, kitchen and home essentials, and subscription program BBStar.