In a recent bid to provide a variety of services to the larger audience, Google recently acquired Bengaluru-based startup, Where’s My Train. The acquisition is to facilitate the ‘Next Billion Users’ initiative of Google, which is targeted at the more tech-savvy countries of the world like India and China. Using the large user base already curated by the app, the tech giant aims to amplify its presence in the yet untouched parts of the country.
Bengaluru: Where Is My Train, a recent entrant in the train market, has had a momentous growth spurt with over 5 million downloads in the last month. It currently helps users book and locates their seats conveniently. Moreover, it has introduced features such as offline train location which has since then been copied by the other players of the game. It being available in 7+ major languages of the country has also been a factor responsible for its success.
As train utility is a category very less explored, it has massive scope for further extension, especially in a country with a large railway network, such as India. Because of this reason, both Google and the China-based smartphone company Xiaomi had been bidding for acquisition of the app. With Google offering $30-40 million last August, the scales tipped in its favor. The accession of this app adds great value to Google’s ‘Next Billion Users’ initiative and increases its reach to tier 2 and 3 cities in India with lower or negligible internet penetration.
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With the larger reach and resources available to Google, the app is soon expected to boast of never-seen-before features in the train utility category.
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