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Baxi re-branded to B-Fresh: A change of gears

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Baxi bike riders.

Baxi bike riders. Picture: VCCircle

Baxi is a taxi and bike service provider. It’s based out in Gurugram under its parent company 74 BC. Recently, Baxi has shifted its business model from providing taxi and bikes to being a hyper-local delivery provider. The firm has already partnered up with two FMCG brands. They are Patanjali Industries and Mother Dairy. The firm re-branded itself after this change to B-Fresh. 


Gurugram: Baxi, a previously known taxi and bike platform, has made changes in its business model. Its new business model targets the hyper-local delivery market. Picking up and delivering fruits, vegetables, food products, and dairy products is what its new business model proposes. The firm operates in the Gurugram area.

Baxi was founded by Ashutosh Johri and Manu Rana in 2015. It raised $1.42 million from some well-known investors that year. It started by providing connecting transport service for schools, offices, colleges, residential areas from metro stations and bus stops. For a company just starting out it had to face big firms like Uber and Ola.

B-Fresh mobile application.

B-Fresh mobile application. Picture: Entrackr

After Baxi started out its bike service, it had some serious hurdles to jump. Its timeline clashed with Ola and Uber introducing bike services. Being under-funded and under-employed Baxi faced trouble making profits. In 2017 it closed its bike service.

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Johri stated,

Bike taxi as full-time employment does not work. It works much better and much more efficiently as a roadside pickup service than an app-on-demand service.

B-Fresh now entering the market of hyper-local delivery, it faces competition from Shadowfax. Shadowfax is a Bengaluru based startup with $22 million funding making it a serious rival.

Johri said,

The idea was to tie up with retail chains, which had a significant physical presence but do not have enough presence to create their own app.

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